Archive

Posts Tagged ‘Yahoo’

Hotmail and Yahoo Mail hit with similar attacks as GMail, says report

Earlier this week, Google announced that hundreds of its GMail accounts were affected by an attack designed to forward the account’s emails to other accounts. Google claims that the attacks originated from China and while they did not directly blame the Chinese government for the attacks that didn’t stop that government from denying any involvement. Now a new report from Trend Micro says that similar attacks have also affected accounts recently for Microsoft’s Hotmail and Yahoo’s Yahoo Mail services.

According to the report, Trend Micro team members found  a “phishing” attack on Hotmail that disguised itself as an email from Facebook’s security team. The report says that users would be affected by the email just by previewing it rather than opening the email up. In addition the report states, “We recently alerted Yahoo! of an attempt to exploit Yahoo! Email by stealing users’ cookies in order to gain access to their email accounts. While this attempt appeared to fail, it does signify that attackers are attempting to attack Yahoo! Email users as well.”

While these kinds of attacks may be hard to defend against there are some clues that a user of web-based email system can use to fight off against these “phishing” attacks. Trend Micro says that users can look for spelling or grammatical errors in these so-called “official” emails. Also you can use a two step email verification system to help make sure any emails you receive are genuine. Trend Micro also decided to promote its own software programs at the end of the report for defense against malicious emails.

Facebook Driving More Traffic Than Google

Facebook is now the top source of traffic for major news and entertainment portals such as Yahoo and MSN, according to traffic analysis firm Compete, and is “among the leaders” for other sites as well. Although far from conclusive, this is just another sign of how the “social web” is becoming an increasingly dominant force in terms of driving traffic flows on the Internet — and that in turn makes it a growing threat for major web players such as Google, MSN and Yahoo. If your core business depends on controlling and/or getting a piece of the web’s traffic flow, as it does for all of those companies, the social web is something you ignore at your peril (which helps explain the launch of new services like Google Buzz).

Compete’s director of online media and search told the San Francisco Chronicle that a snapshot of web traffic from December showed 13 percent of the traffic to major web portals like Yahoo, MSN and AOL came from Facebook. Traffic from Google generated just 7 percent, which Compete said actually put it third in traffic sources behind eBay, which accounted for 7.6 percent.

It’s important to note that Compete’s analysis is just another data point, and probably shouldn’t be taken as definitive. The jockeying for top spot as the web’s No. 1 traffic source has been going on for some time, and every measurement firm has its own numbers, whichoften conflict with each other because of differences in their methods. But there’s no question about the overall trend: Facebook has been growing strongly in terms of overall traffic to the site and the traffic that it drives to other sites.

Steve Rubel of Edelman Digital says that he sees Facebook becoming an increasingly powerful competitor to Google. “I see Facebook starting to look more like Google while Google tries and stumbles at becoming more social,” he writes. “Social networking is here to stay. It’s where attention spirals are flowing and no one looms larger than Facebook. And while Facebook has plenty of critics and they run into the occasional privacy concerns, I believe that they will dominate the landscape the next few years.”

Billionaire entrepreneur and sports team owner Mark Cuban noted a similar phenomenon in a blog post last year, saying the traffic coming to his blog from Facebook and Twitter was increasing while the traffic flow from Google was “declining significantly.” He called this phenomenon “huge, because of the behavior implications for users, and because of the business implications for Twitter, Facebook and Google.”

It’s worth pointing out that while Facebook may be driving more traffic to portal sites and to blogs — particularly those like Perez Hilton, which gets far more referrals from the social network than it does from Google, according to Hitwise — that doesn’t mean it’s going to replace Google any time soon. And Google, along with Microsoft and Yahoo, is doing its best to integrate social web content from Twitter and Facebook into search results, through indexing arrangements with those sites. But the balance of power is definitely shifting.

Categories: Latest News Tags: , , ,

Microsoft CEO eyes Yahoo partnership outside U.S

microsoftyahoo3

Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval.

Earlier this year Microsoft and Yahoo signed a 10-year Web search partnership to challenge Google Inc, a pact that U.S. and European antitrust regulators are evaluating.

“It’s possible that we will extend that partnership (with Yahoo) outside the U.S.,” Ballmer told reporters at a news conference. “We will have to wait and see if we can get approval and consummate that partnership inside the U.S. first.”

Microsoft has said it believes the deal will close in early 2010, and that they can make significant progress on integration in one or two major markets next year.

Microsoft, Yahoo extend negotiations on search deal

 

Microsoft and Yahoo, which had planned to come to a definitive agreement on their proposed search deal by Tuesday, have agreed to extend negotiations, according to a filing with the U.S. Securities and Exchange Commission.

“Given the complex nature of the transaction, there remain some details to be finalized,” the SEC filing states. “The parties are working diligently on finalizing the agreements, have made good progress to date, and have agreed to execute the agreements as expeditiously as possible.”

Under the Microsoft-Yahoo pact, which the companies announced in July, Yahoo’s search engine would be powered by Bing and Yahoo would retain 88 percent of advertising revenue. Yahoo would handle premium search advertisers for both companies.

Microsoft and Yahoo plan to close the deal by early 2010. However, it is subject to regulatory approval by U.S. and European antitrust watchdogs. Regulators continue to examine the proposed partnership.

In a joint statement, Microsoft and Yahoo said they are still committed to the agreement.