Home > Latest News > Bing market share rises, falls – it depends

Bing market share rises, falls – it depends

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Microsoft Bing has made gains in the U.S. search-engine market, bringing in growing ad spending and click-through rates, according to search marketerEfficient Frontier.

Microsoft Bing has lost ground in the U.S. search-engine market, posting 5 percent less traffic in September than in August, according to analysis firmHitwise.

Wait. What’s going on?

Well, search-engine statistics depend on whom you get them from. Each firm uses different methods to analyze the market.

Hitwise released its report last week, showing that Bing’s market share dropped from 9.48 percent in August to 8.96 percent in September. Much of that traffic shifted to Google, whose share jumped 1 percent. Ask.com’s rose 8 percent and Yahoo’s fell 3 percent, according to Hitwise.

On Wednesday, Efficient Frontier reported that Bing’s share of ad spending jumped more than 1 percentage point from the first quarter of 2009 to the second quarter. And the Microsoft search engine’s click share increased from 4.08 percent of the market in Q2 to 4.76 percent in Q3.

Most of the difference came from Google, whose spending share among Efficient Frontier clients dropped nearly 2 percentage points, the firm reported.

“Efficient Frontier expects Bing to gain click share although at a slower rate,” the report states. “There is no reason to doubt that Microsoft will continue to push Bing given the initial success and between distribution deals and marketing should drive share higher.”

Of course, we’re all still waiting for comScore to release its September search-engine numbers.

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